Plan an Asia tour that works in-market
Asia Tour Partner
We help touring-ready musicals and live experiences enter Asia with a plan that works in-market commercially and operationally. From market fit and routing to presenter introductions and deal structures, we build the strategy and execution plan your tour needs before the first truck is loaded.
What you get
Market fit & route planning
Feasibility, market fit and a touring route across cities and venues that makes commercial sense.
Presenter & promoter introductions
Introductions to the right presenters and promoters, with negotiation support along the way.
Budget frameworks & timelines
Budget frameworks, settlement models and timelines your partners can sign off on.
How it works
Market fit & feasibility
We assess how your production fits each market and whether the numbers work.
Route planning
We map a route across cities and venues that balances demand, logistics and cost.
Partner introductions
We introduce you to presenters and promoters and support the negotiation.
Budgets & settlement models
We build budget frameworks, settlement models and timelines for each engagement.
Execution planning
We turn the deal into an execution plan across every city and venue on the tour.
Experience that travels
Hamilton
The Lion King
Wicked
What our partners say
MCMN’s leadership has been recognized for excellence in entertainment management through testimonials from producers, partners and talents.
“I have taken many shows to Singapore including MAMMA MIA !, WICKED and BLUE MAN GROUP and have always very much enjoyed working with Shermaine, not only due to her high skill in budgeting, planning and coordinating our seasons, but also the confidence knowing the engagements will be managed very courteously, respectfully and professionally.”
NG
Nick Grace
Managing Director, Nick Grace Management
“I had the pleasure of working with Shermaine for multiple concerts and shows at the Sands Theatre at Marina Bay Sands during her time with Base Entertainment. Shermaine is always a delight to deal with. She is a consummate professional and has exceptional knowledge and skill when it comes to staging concerts and events. Whether technical and production matters, music and orchestral requirements, staging and presentation or budgeting and finance, Shermaine has the rare ability to be able to always see not only the big picture but she has an innate understanding of all the important component parts and how they should go together to ensure a successful whole.”
MC
Mindy Coppin
Managing Director, Orpheus Management Group Pte Ltd
“Working with Shermaine on the shows ‘Kumar Unmasked,’ ‘Kumar Uncut,’ ‘Kumar Guilty,’ and ‘Kumar Lockdown’ at Marina Bay Sands Theatre was an absolute pleasure. Her professionalism, creativity, and ability to bring out the best in everyone involved made the entire process seamless and enjoyable. Her vision and attention to details were key in making these productions truly stand out. She is not only incredibly talented but also a fantastic collaborator who makes working together easy and rewarding. I highly recommend Shermaine to anyone looking for excellence in their projects and look forward to more opportunities to work together with Shermaine in the future.”
LJ
Logan Joshua
CEO, RaRa Productions Pte Ltd
“Shermaine has been the ultimate collaborator over the years. Her impressive ability to manage a team full of all sorts of personalities comes from her highly individualized interpersonal approach. Time and time again, she proves the ability to assemble teams that are unified, motivated, and passionate. The icing on the cake is that Shermaine has a warm personality, takes the time to listen, and simply makes things happen.”
JF
Jon Fox
International Orchestral and Commercial Artist
“I have taken many shows to Singapore including MAMMA MIA !, WICKED and BLUE MAN GROUP and have always very much enjoyed working with Shermaine, not only due to her high skill in budgeting, planning and coordinating our seasons, but also the confidence knowing the engagements will be managed very courteously, respectfully and professionally.”
NG
Nick Grace
Managing Director, Nick Grace Management
“I had the pleasure of working with Shermaine for multiple concerts and shows at the Sands Theatre at Marina Bay Sands during her time with Base Entertainment. Shermaine is always a delight to deal with. She is a consummate professional and has exceptional knowledge and skill when it comes to staging concerts and events. Whether technical and production matters, music and orchestral requirements, staging and presentation or budgeting and finance, Shermaine has the rare ability to be able to always see not only the big picture but she has an innate understanding of all the important component parts and how they should go together to ensure a successful whole.”
MC
Mindy Coppin
Managing Director, Orpheus Management Group Pte Ltd
“Working with Shermaine on the shows ‘Kumar Unmasked,’ ‘Kumar Uncut,’ ‘Kumar Guilty,’ and ‘Kumar Lockdown’ at Marina Bay Sands Theatre was an absolute pleasure. Her professionalism, creativity, and ability to bring out the best in everyone involved made the entire process seamless and enjoyable. Her vision and attention to details were key in making these productions truly stand out. She is not only incredibly talented but also a fantastic collaborator who makes working together easy and rewarding. I highly recommend Shermaine to anyone looking for excellence in their projects and look forward to more opportunities to work together with Shermaine in the future.”
LJ
Logan Joshua
CEO, RaRa Productions Pte Ltd
“Shermaine has been the ultimate collaborator over the years. Her impressive ability to manage a team full of all sorts of personalities comes from her highly individualized interpersonal approach. Time and time again, she proves the ability to assemble teams that are unified, motivated, and passionate. The icing on the cake is that Shermaine has a warm personality, takes the time to listen, and simply makes things happen.”
JF
Jon Fox
International Orchestral and Commercial Artist
“I have taken many shows to Singapore including MAMMA MIA !, WICKED and BLUE MAN GROUP and have always very much enjoyed working with Shermaine, not only due to her high skill in budgeting, planning and coordinating our seasons, but also the confidence knowing the engagements will be managed very courteously, respectfully and professionally.”
NG
Nick Grace
Managing Director, Nick Grace Management
“I had the pleasure of working with Shermaine for multiple concerts and shows at the Sands Theatre at Marina Bay Sands during her time with Base Entertainment. Shermaine is always a delight to deal with. She is a consummate professional and has exceptional knowledge and skill when it comes to staging concerts and events. Whether technical and production matters, music and orchestral requirements, staging and presentation or budgeting and finance, Shermaine has the rare ability to be able to always see not only the big picture but she has an innate understanding of all the important component parts and how they should go together to ensure a successful whole.”
MC
Mindy Coppin
Managing Director, Orpheus Management Group Pte Ltd
“Working with Shermaine on the shows ‘Kumar Unmasked,’ ‘Kumar Uncut,’ ‘Kumar Guilty,’ and ‘Kumar Lockdown’ at Marina Bay Sands Theatre was an absolute pleasure. Her professionalism, creativity, and ability to bring out the best in everyone involved made the entire process seamless and enjoyable. Her vision and attention to details were key in making these productions truly stand out. She is not only incredibly talented but also a fantastic collaborator who makes working together easy and rewarding. I highly recommend Shermaine to anyone looking for excellence in their projects and look forward to more opportunities to work together with Shermaine in the future.”
LJ
Logan Joshua
CEO, RaRa Productions Pte Ltd
“Shermaine has been the ultimate collaborator over the years. Her impressive ability to manage a team full of all sorts of personalities comes from her highly individualized interpersonal approach. Time and time again, she proves the ability to assemble teams that are unified, motivated, and passionate. The icing on the cake is that Shermaine has a warm personality, takes the time to listen, and simply makes things happen.”
JF
Jon Fox
International Orchestral and Commercial Artist
“I have taken many shows to Singapore including MAMMA MIA !, WICKED and BLUE MAN GROUP and have always very much enjoyed working with Shermaine, not only due to her high skill in budgeting, planning and coordinating our seasons, but also the confidence knowing the engagements will be managed very courteously, respectfully and professionally.”
NG
Nick Grace
Managing Director, Nick Grace Management
“I had the pleasure of working with Shermaine for multiple concerts and shows at the Sands Theatre at Marina Bay Sands during her time with Base Entertainment. Shermaine is always a delight to deal with. She is a consummate professional and has exceptional knowledge and skill when it comes to staging concerts and events. Whether technical and production matters, music and orchestral requirements, staging and presentation or budgeting and finance, Shermaine has the rare ability to be able to always see not only the big picture but she has an innate understanding of all the important component parts and how they should go together to ensure a successful whole.”
MC
Mindy Coppin
Managing Director, Orpheus Management Group Pte Ltd
“Working with Shermaine on the shows ‘Kumar Unmasked,’ ‘Kumar Uncut,’ ‘Kumar Guilty,’ and ‘Kumar Lockdown’ at Marina Bay Sands Theatre was an absolute pleasure. Her professionalism, creativity, and ability to bring out the best in everyone involved made the entire process seamless and enjoyable. Her vision and attention to details were key in making these productions truly stand out. She is not only incredibly talented but also a fantastic collaborator who makes working together easy and rewarding. I highly recommend Shermaine to anyone looking for excellence in their projects and look forward to more opportunities to work together with Shermaine in the future.”
LJ
Logan Joshua
CEO, RaRa Productions Pte Ltd
“Shermaine has been the ultimate collaborator over the years. Her impressive ability to manage a team full of all sorts of personalities comes from her highly individualized interpersonal approach. Time and time again, she proves the ability to assemble teams that are unified, motivated, and passionate. The icing on the cake is that Shermaine has a warm personality, takes the time to listen, and simply makes things happen.”
JF
Jon Fox
International Orchestral and Commercial Artist
Ready to bring your show to Asia?
Share what you’re touring and where you want to go. We’ll respond with practical next steps.